5 Traits
1.
Versatility
Rozita
Ibrahim is a very versatility as an entrepreneur. In addition to being the
founder of the product of Sendayu Tinggi, she also has experience in the field
of real estate for it in advance. Clearly, Rozita Ibrahim is capable of being
able to dabble in real estate challenging before changing careers in the beauty
industry. In fact, she is also active in helping the community. Rozita Ibrahim
involved in helping poor families and homes tahfiz.
Besides,
to being involved in the beauty industry Rozita also been involved in the
broadcasting world. Rozita Ibrahim has successfully broadcasted through his own
company, namely Anggun Ayu which was aired on TV3. Furthermore, Rozita Ibrahim
will launch health products, in addition, to expanding her beauty business.
Which included the nutritional health products such as sea cucumber and
beverage emulsion for mothers after childbirth. Clearly, Rozita has the quality
of versatility as a successful entrepreneur.
2.
Decisive
Rozita
Ibrahim is a decisive entrepreneur. She has a clear goal to achieve. Her
decisive evident when she is not afraid to venture into beauty rather risky.
For an example, Rozita Ibrahim does not want his children to inherit poverty.
Therefore, Rozita Ibrahim has her decisive to change the fate of her family. In
addition to that, when people tried to sabotage her business Rozita Ibrahim,
not panics even handle it professionally. Her looks also decisive when dealing
with shared his staff. But also decisive in her youth was concerned with its
staff. Decisive stance showed occasionally with serious aims for its staff and
seeks to work with him.
Then,
she is decisive with herself. She and intelligent women in use and save money
at the same time. Rozita Ibrahim was decisive with herself, in this matter
because she doesn’t want to live hard and poor in old age.
3. Foresight
Rozita
Ibrahim founder of Sendayu Tinggi product has a foresighted. She admitted had been
a rubber tapper, life is full of poverty and deprivation and even at a time
when the baby to drink syrup in place of
the milk. Exhaustion and fatigue tough it does not pay with pleasure
even he never claimed the lives of her second child is sick and paralyzed due
to no money to get the best treatment. Capitalize RM400 she started the
business by making herb as collateral. To reassure customers, she fatten the
body, then eat and eat products sold and the results are satisfactory. She did
three times and started selling from house to house.
She
belief and foresight that the products can be well received because people at
that time practicing traditional medicine. The response has been overwhelming
and encouraging him to set up the Sendayu Tinggi Enterprise in early 2000 with
the hire shop at Plaza Klang Municipal Council. She also foresight to produce
an effective delivery set with the opinion of people cannot be rushed to human
nature, for example, women cannot be rushed to the scene to pregnancy and
childbirth. At first, Sendayu Tinggi produces health products. After her health
product received, Rozita intends to manufacture products based beauty brand
Sendayu Tinggi because she wanted to expand her business and is now a reliable
product and received the excellent response. This is also one of the
far-sighted nature that we can find out entrepreneurs of Rozita Ibrahim.
4.
Ethical
Consciousness
Puan
Rozita Ibrahim was not a successful entrepreneur if she don’t have ethical
consciousness. She has been in the industry for long time, and her ethical
consciousness help with her glory at this point. Based on the article from ‘Keluarga’
magazines, she said, even though she was not from high-level education, but she
has the determination to change her life and help other by becoming the role
model for all women especially, single mother that they can change their life
if they want to.
She
said that she learned from her painful past. She stays strong even though she
receive bad condemnation from other people and also bad luck, but she hangs in
there successfully, that she becomes what she is right now. She also being
blessed to have bright children that help her with the business. Her husband
also gives a hand.
Overall,
Rozita Ibrahim holds her principle that she wants to help Malaysia indigenous
especially women that we can get out from the shackles of poverty. Anyone can
become successful. It is proven that Rozita Ibrahim have ethical consciousness.
5.
Initiative
One of the entrepreneurial skills the founder of Sendayu
Tinggi, who has a heart as hard as diamond, has instilled in herself is
initiative. To be a successful entrepreneur, ones has to be initiative to ensure
they are one step ahead of the another entrepreneurs. Initiative is the nature
to take a first step in doing something. Sense of initiative and
entrepreneurship refers to an individual's ability to turn ideas into action.
It includes creativity, innovation and risk-taking, as well as the ability to
plan, execute the idea and plan into action independently and manage projects
in order to achieve the objectives. This trait supports individuals, not only
in their everyday lives at home and in society, but also in the workplace in
being aware of the context of their work and being able to seize all the
opportunities and valuable chances present to them, and is a foundation for
more specific skills and knowledge needed by those establishing or contributing
to social or commercial activity. This should include awareness of ethical
values and promote good governance.
There
are a lot of proof of Rozita Ibrahim being an initiative entrepreneur. Rozita
Ibrahim just not feeling satisfied with her achievement with business in
slimming product. She expanded her empire in a various product such as body and
skincare, properties and management, advertising, ethnique food, and cosmetics
and fragrance. Besides, unlike other firms and entrepreneurs who involved in
the beauty industry, Sendayu Tinggi has its own television show, a program
which was purely published by Rozita’s company, named Anggun Ayu. In addition
to that, Rozita Ibrahim also conducted Product Tour, a tour that explored every
inch of business network in order to explain to a consumers and possible buyers
the benefit and advantages of consuming and taking a products produced by
Sendayu Tinggi. Through the television show and the tour, Rozita Ibrahim
successfully attracted much more interest of consumers to try out Sendayu
Tinggi’s products. It also can get people who never knew about Sendayu Tinggi
to accustomed themselves with it.
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