Establisment of Sendayu Tinggi
Rozita Ibrahim has a high sentiment for Sendayu Tinggi.
For her, Sendayu Tinggi is a symbol that symbolizes her hopes and dreams. In
the name of Sendayu Tinggi, there is a prayer, which are Seni, Dayung, and
Tinggi Wawasan. Seni brings a meaning of creativity and her property of
intellect. Dayung is a destination while tinggi and wawasan is her dreams. Even
though when she will not be around anymore in this world, she did not want to
see her children go through what she experienced. She wants her children to
always have an easy and happy life, far from poverty and hardship. That was why
she wants her children to inherit her empire of Sendayu Tinggi to ensure their
wellness.
Today, her very own health formula based on traditional
herbs and plants, Sendayu Tinggi is one of the most talked and an envied
cosmetic brand in Malaysia with its distributorship covering Malaysia, Brunei
and Singapore and expanding. As for 2005 it is said that Sendayu Tinggi has
more than 2000 authorized distributors. It is also said that some of the
Sendayu Tinggi distributors in Klang Valley make over RM1 millions in monthly
revenue.
Rozita admitted the life she is currently enjoying is as
a result of sheer determination, hardworking and never say die spirit. Her
weeping moments are over and now is time for her to reap the profits of her
past effort.
After all those years she endured the agony in the
business world, Rozita Ibrahim who admired a business figure Lim Goh Tong and
Boon Siew Honda finally carve a name as a merchant in the name of beauty
products are increasingly recognized, Sendayu. Tinggi.
Sendayu Tinggi is a well-known cosmetics company in
Malaysia. The company was founded by Rozita Ibrahim which began on a small
scale in 1998-1999. Name of Sendayu Tinggi is derived from the word Saneh Dayo
(name of a tree by tribes ulu Pahang) meaning of Seni Dayung Tinggi. She has
released Enigma Beauty products that are packaged and produced in-house. Enigma
Beauty subsequently sold to family members and friends. Started on a small
scale with only with RM 400, now Sendayu Tinggi
is one of the famous cosmetic companies in Malaysia. Today, Sendayu
Tinggi has evolved to 11 subsidiaries.
The
list of subsidiaries under Sendayu Tinggi
Number
|
Subsidiaries
|
1
|
Sendayu
Tinggi Holdings Sdn. Bhd.
|
2
|
Sendayu
Tinggi Corporation (M) Sdn Bhd.
|
3
|
Sendayu
Tinggi Body & Skincare (M) Sdn Bhd.
|
4
|
Sendayu
Tinggi Corporation (M) Sdn. Bhd.
|
5
|
St
Cosmetics & Fragrances (M) Sdn. Bhd.
|
6
|
St
Advertising Agency Sdn. Bhd.
|
7
|
C
Max Exhibition & Promotion Sdn Bhd
|
8
|
Sendayu
Tinggi Properties & Management Sdn. Bhd
|
9
|
Sendayu
Tinggi Logistic (M) Sdn. Bhd
|
10
|
Sendayu
Tinggi Manufacturing (M) Sdn. Bhd
|
11
|
Jamu
Ratu Malaya
|
Table 1: The list of subsidiaries under
Sendayu Tinggi
Source: Official website of Sendayu
Tinggi
In 1997-1998 Sendayu Tinggi, has been established and are running the 'Research
& Market Trial' as well as product registration. Rozita Ibrahim, in 1998
established company which are Sendayu Tinggi Enterprise. Sendayu Tinggi’s first
location at 3rd Floor, The Plaza MPK office with an area of about 300 square
feet and is shared which makes facial salon. Then in 2000 Sendayu Tinggi
Enterprise switch location on Level 3 with the spaciousness of over 2000 square
feet in Plaza MPK with the number of staffs increased to 12 persons. 2001,
Rozita buy buildings located in Bandar Bukit Tinggi Klang and moved there in
2002.
Source: Official website of Sendayu
Tinggi
In 2004, Rozita Ibrahim
has established Sendayu Tinggi Manufacturing. Sendayu Tinggi Manufacturing is now able to run multiple productions
comprising capsulizing, blistering, sachets. Sendayu Tinggi Manufacturing also in the process of adding production to
tableting, oil and liquid filling.
Sendayu tinggi is focusing on internal herbal product sales, face and body
care. At the beginning of Rozita, Ibrahim has been marketing the product Enigma
Beauty. Packaging and products made with small children at home and sold to
friends and family nearby. Now, Sendayu Tinggi
has more than 500 variations full selection of products for users of
internal herbal, facial and make-up
themselves.
Photo 1: Products' Sendayu Tinggi
Source: Official website of Sendayu
Tinggi
Photo
2: Products' Sendayu Tinggi
Source:
Official website of Sendayu Tinggi
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